criteo onetag on every wordpress site, native.
paste a Criteo partner ID, save, and the OneTag renders gated against marketing consent. performance display + retargeting attribution for Criteo campaigns — no plugin tax.
free trial. no credit card. all 30 integrations included on every plan.
Criteo layers inside every wordpress site.
Criteo builds dynamic retargeting from the products visitors view. The OneTag fires on every page and feeds Criteo the product/category data for retargeting creative.
Criteo OneTag, properly installed.
platform-level injection, marketing consent gated, no plugin tax.
no Criteo-specific plugin. paste the partner ID, save, ship.
fires only after marketing_storage = granted. EU traffic stays compliant.
4–7 digit numeric enforced at save and at render. typos can't ship.
OneTag fires on every page — feeds Criteo the page/product data for retargeting creative.
Criteo retargeting needs the OneTag firing on every page.
Criteo builds dynamic retargeting from the products visitors view. The OneTag fires on every page and feeds Criteo the product/category data for retargeting creative.
Without the OneTag firing — usually because a WordPress plugin updated and broke the snippet — Criteo retargeting falls back to generic creative, conversion rates drop, and you don't know why.
Criteo is built for ecommerce retargeting.
dynamic retargeting fires creative based on the products visitors viewed.
the OneTag is what feeds Criteo the product data — without it, creative is generic and conversion suffers.
marketing consent enforced.
the Criteo OneTag is gated behind marketing_storage — Criteo's signal is for ad targeting.
EU traffic gets the right consent gate by default.
paste your partner ID. start attributing display.
Yovale validates the 4–7 digit partner ID at save. the OneTag renders in `<head>` gated against marketing consent.
12345partner_idCriteo issues this when your account is set up. format: 4–7 digit numeric.
where to find your partner_idFind Criteo OneTag in the dashboard's tracking panel.
Copy from Criteo Management Center → Partners. format: 4–7 digit numeric.
Open your site. PageView fires. Criteo audience builds + retargeting starts running on the next campaign.
Criteo's strength is performance display retargeting — particularly for ecommerce. install the OneTag early so retargeting audiences are populated before campaigns launch.
Criteo plugin route vs yovale native injection.
included on every Yovale plan starting at $149/yr. no extra add-on, no per-tag charge.
- Criteo OneTag injector
- performance display attribution
- marketing-consent gated
- no Criteo plugin needed
- edge-cache safe
supporting pages and operating context.
connect Criteo OneTag with the rest of the hosting workflow.
other ad pixel tools that ship on every site.
native ad alternative — different placement profile, similar attribution model.
another native ad network — pair with Criteo for full coverage.
broader paid search to complement Criteo's display retargeting.
social ad attribution to pair with display retargeting.
questions before you switch hosts for Criteo OneTag.
Does Criteo OneTag need product-data events to retarget?
The base OneTag fires PageView, which is enough for basic retargeting. For dynamic product retargeting (showing the exact product the visitor viewed), you'll fire ProductView and CartUpdated events from your theme/plugin code.
Will Criteo OneTag fire correctly with EU consent?
Yovale gates the OneTag behind marketing_storage. If the visitor declined marketing cookies, the OneTag doesn't render. Compliant under EU ePrivacy + GDPR.
Does this support Criteo's server-side API?
The browser-side OneTag ships from Yovale. Server-side product feed + transaction sync run from your application code or via Criteo's catalog API.
Can I use Criteo OneTag with GTM?
Yes. Manage through your GTM container, or run direct through Yovale and skip GTM.
Will the page cache break the OneTag?
No. The snippet is part of the cached HTML. Marketing consent state lives on a `<html>` class so the cache key stays page-level.
Criteo OneTag on your WordPress site by day one.
free trial. no credit card. paste a partner ID, save, and Criteo retargeting starts.