Google Ads·Ad pixelgoogle ads conversion tracking on every wordpress site.
paste an `AW-` conversion ID and optionally a conversion label. the snippet renders gated against marketing consent. remarketing audiences + conversion attribution wired in without an extra Google Ads plugin.
free trial. no credit card. all 30 integrations included on every plan.
Google Ads layers inside every wordpress site.
March 2024: Google enforced Consent Mode v2. Sites that didn't pass `ad_storage` and `ad_user_data` signals to gtag had their EU campaigns silently lose attribution. Most WordPress Google Ads plugins took weeks to update.
click attributed in three hops.
consent mode v2 ships the gtag signals from the moment the visitor lands. the AW- conversion ID + label round-trips back to Google Ads — even on iOS Safari, even with declined cookies.
paste an AW- ID. conversions land.
Yovale validates the `AW-` shape at save. the MU-plugin renders the gtag tag in `<head>`, gated against marketing consent.
- 1Open Tracking → Ad Pixels
Find Google Ads in the dashboard's tracking panel.
- 2Paste your conversion ID
Copy from Google Ads → Tools → Conversions. format: `AW-` followed by 6–15 digits.
- 3Optional: conversion label
If you have a specific conversion (Purchase, Signup), paste its label too. Otherwise the base remarketing tag still fires.
AW-987654321aBcDEf-12_xy3consent mode v2 signals — wired from the marketing-storage class.
conversions, remarketing, audiences — one tag.
ad_storage + ad_user_data + ad_personalization wired from one consent class.
AW- base tag builds audiences for remarketing without specifying a conversion label.
label-specific conversions report to the correct Google Ads goal.
ad_personalization on means location-aware bid signals work as expected.
questions before you switch hosts for Google Ads.
Does this support Google Consent Mode v2?
Yes. The Yovale injector wires ad_storage, ad_user_data, and ad_personalization from the marketing_storage signal. EU campaigns keep attributing post-March-2024 without a plugin update.
Do I need a separate GA4 integration too?
Not for conversion tracking — the AW- tag handles Google Ads conversions. But GA4 is the underlying analytics layer Google uses; running both gives you Ads attribution and GA4 reporting.
What's the difference between a conversion ID and a conversion label?
The ID (AW-XXXXXXX) identifies your account. The label identifies a specific conversion (Purchase, Signup, Lead). The base tag fires with just the ID — the label adds specificity for conversion goal reporting.
Can I use Google Ads with GTM?
Yes — many teams manage all gtag.js tags through GTM. Or run direct via Yovale and skip GTM. Both paths work.
Will the page cache break the Google Ads tag?
No. The snippet is part of the cached HTML. Marketing consent state lives on a `<html>` class so the cache key stays page-level.
other paid networks on every WordPress site.
underlying analytics — pair with Google Ads for unified attribution.
container approach — manage GA + Ads + everything from one place.
Meta side of paid acquisition — pair for cross-network reporting.
Bing Ads / Microsoft Ads — same install pattern, different network.
Google Ads attribution on your WordPress site by day one.
free trial. no credit card. paste an `AW-` conversion ID, save, and conversions start attributing.