Mixpanel·Analyticsmixpanel autocapture on every wordpress site.
paste your Mixpanel project token, save, and the SDK loads in `<head>` with autocapture enabled. funnels, retention, cohorts — wired in without an extra WordPress plugin or `functions.php` edit.
free trial. no credit card. all 30 integrations included on every plan.
Mixpanel layers inside every wordpress site.
Mixpanel doesn't ship an official WordPress plugin. The standard install is to paste their JS snippet into your theme — which means a child theme, a `wp_head` action, and remembering not to lose it on theme switches.
where 98.4% of visitors drop off.
a real Mixpanel funnel from a Yovale-hosted SaaS site, last 7 days. autocapture wired the page view + form view automatically — only the last three events needed `track()` calls.
- 12,400 → 198 in five steps. the worst drop is sign-up viewed → submitted (68.8%).
- autocapture would not have caught the last three steps — those need explicit `mixpanel.track()` calls.
- cohort the activated 612 — Mixpanel auto-builds a retention curve.
paste your project token. funnels light up.
Yovale validates the 32-character hex shape at save. the MU-plugin renders the Mixpanel JS SDK in `<head>` with autocapture turned on by default — gated against analytics consent.
- 1Open Tracking → Analytics
Find Mixpanel in the dashboard's tracking panel.
- 2Paste your project token
Copy from Mixpanel → Project Settings → Access Keys → Project Token. format: 32-character hex.
- 3Toggle on, save
Open your site in a new tab. Pageview event lands in Mixpanel within seconds.
a47f29c8d3e1b50f9876541def2ab8c0Mixpanel issues this when you create a project. format: 32 lowercase hex characters.
cohorts, retention, journeys — one snippet.
build cohorts from any event property and sync to ad platforms.
auto-generated retention from any first-action event.
drag-and-drop path explorer — without writing SQL.
page views, clicks, form submits without manual instrumentation.
questions before you switch hosts for Mixpanel.
Does autocapture work on WordPress?
Yes — Mixpanel's autocapture is DOM-based and works on any HTML. The Yovale injector loads the SDK with autocapture enabled by default; you can override this in Mixpanel settings.
Can I use Mixpanel without writing tracking code?
Yes. Autocapture covers clicks, form submits, page changes, and viewport scroll events out of the box. Add custom track() calls later for business-specific events.
Does Mixpanel respect EU consent?
Yovale gates the snippet behind the analytics consent signal — if the visitor declined analytics cookies, the Mixpanel SDK never loads.
Can I run Mixpanel with GA4?
Yes. Many product teams keep GA4 for marketing/SEO and Mixpanel for product/funnel work. Both ship from the same Yovale tracking panel.
Will the page cache strip Mixpanel?
No. The snippet is part of the cached HTML. Event ingestion happens client-side via the Mixpanel SDK.
other product tools on every WordPress site.
product analytics on your WordPress site by day one.
free trial. no credit card. paste a Mixpanel project token, save, and pageview events show up.