fathom cookieless analytics on every wordpress site.
paste a 7-character Fathom site ID, save, and the snippet renders for every visitor — no consent banner, no cookies, no IP logging beyond what GDPR allows. clean data, clean compliance.
free trial. no credit card. all 30 integrations included on every plan.
Fathom layers inside every wordpress site.
Fathom is built around the same insight as Plausible: if you don't drop cookies, you don't need a consent banner. Without a banner, you count every visitor — not just the ones who clicked Accept.
Fathom: GDPR-clean analytics, native injection.
no banner, no cookies, no plugin, no per-visitor cache fragmentation.
no cookies, no consent gate. every visitor counted, no banner-driven sample bias.
Fathom routes EU traffic through EU infrastructure. data residency on day one.
the Fathom snippet is small and async. doesn't block the LCP, won't surface in PageSpeed reports.
7-uppercase-char shape enforced at save and at render. typos can't ship.
GA4 banners cost you 30% of EU pageviews. Fathom doesn't.
Fathom is built around the same insight as Plausible: if you don't drop cookies, you don't need a consent banner. Without a banner, you count every visitor — not just the ones who clicked Accept.
For EU traffic the gap is huge. Fathom (and Plausible) routinely show 30–40% more pageviews than GA4 on the same site, because GA4 silently misses anyone who declined or ignored the banner.
GDPR + ePrivacy clean.
Fathom uses no cookies and no persistent identifiers. there's nothing to consent to.
this matters most for EU traffic where banner clicks cut measured pageviews substantially.
lightweight script, async load.
the Fathom snippet is under 2KB gzipped and loads async.
no main-thread blocking, no LCP impact, no PageSpeed score hit.
paste your site ID. ship.
Yovale validates the 7-uppercase-character shape at save. the snippet renders in `<head>` for every visitor — no consent gate because Fathom doesn't drop cookies.
ABCDEFGsite_idFathom issues this when you create a site. format: exactly 7 uppercase letters or digits.
where to find your site_idFind Fathom Analytics in the tracking panel.
Copy from Fathom → Settings → Sites. format: 7 uppercase letters/digits like `ABCDEFG`.
Open your site. Pageview shows up in Fathom in seconds.
no consent banner needed for Fathom — and Yovale won't insert one. Fathom's data is yours, not Google's.
Fathom plugin route vs yovale native injection.
included on every Yovale plan starting at $149/yr. no extra add-on, no per-tag charge.
- Fathom site ID injector
- cookieless — no consent gate
- EU isolation supported
- no plugin needed
- edge-cache safe
supporting pages and operating context.
connect Fathom Analytics with the rest of the hosting workflow.
All 30 integrations included on every plan starting at $149/yr.
Hardened origin keeps Fathom traffic real, not bot-spam.
Object cache for fast page builds — Fathom snippet stays edge-cached.
Browse the full tracking, analytics, and verification catalog.
other analytics tools that ship on every site.
questions before you switch hosts for Fathom Analytics.
Do I need a cookie banner with Fathom?
No. Fathom doesn't set cookies and doesn't track persistent identifiers. There's nothing to consent to under GDPR or ePrivacy. Yovale doesn't insert a banner for Fathom.
How does Fathom compare to Plausible?
Both are cookieless analytics with similar pricing and similar feature sets. Pick on UI preference. Some teams run both in parallel for redundancy.
How does Fathom compare to GA4 for accuracy?
On EU traffic Fathom is usually more accurate because it counts every visitor — GA4 misses the 30–40% who decline analytics consent. On US traffic the gap is smaller.
Will Fathom affect my PageSpeed score?
Negligibly. The snippet is under 2KB gzip and loads async. It's one of the lightest analytics tools available.
Can I run Fathom and GA4 together?
Yes. GA4 for the Google Ads integration and benchmarking, Fathom for accurate EU pageview counts. Both ship from the same Yovale tracking panel.
GDPR-clean WordPress analytics by day one.
free trial. no credit card. paste a Fathom site ID, save, and clean pageviews flow — no banner, no consent fatigue.